5 Questions With John Ellett: Lessons Learned From Writing 'The CMO Manifesto'

John Ellett, a one-time marketing manager at Dell, just finished his first book, "The CMO Manifesto," a look at the actions most critical for change-agent chief marketers. He said the dearth of sources on such a topic prompted him to write: He had several friends who were simultaneously going through a transition into a new CMO role, and as he was helping them think through how to navigate a fast start, "I started looking for books on the subject," he said. "There were books designed for all man...